Privacy Policy

Effective Date: Oct 23, 2026

Last Updated: Oct 23, 2026

At Wicked Burn Apparel Inc., protecting your privacy is extremely important to us. This Privacy Policy outlines the types of personal information we collect, how it is used, and the steps we take to ensure your personal data remains secure.

1. Information We Collect

When you visit or make a purchase from our store, we collect certain personal details necessary to fulfill your order and provide a seamless shopping experience:

  • Contact & Shipping Information: Your full name, email address, phone number, shipping address, and billing address.

  • Order & Payment Details: Details about the items you purchase and payment confirmation. (Note: All payment processing is handled securely by encrypted third-party payment gateways like Shopify Payments, PayPal, Stripe, Apple Pay, etc. We never see or store your full credit card numbers).

  • Device & Usage Information: Automatically collected browser data, IP address, time zone, cookies, and browsing interactions on our site to help us optimize store navigation and security.

2. How We Use Your Information

We use the personal information we collect to:

  • Fulfill and ship your orders, process payments, and provide order confirmations and tracking updates.

  • Communicate with you regarding customer support, inquiries, or replacement requests under our No-Burn Guarantee.

  • Screen orders for potential risk or fraud.

  • Send optional marketing or promotional emails (only if you explicitly opt-in).

3. How Your Information Is Shared

We never sell, rent, or trade your personal information to third parties for marketing purposes. However, we do share necessary information with trusted service providers who help us operate our store and fulfill your orders:

  • Shopify: Powers our e-commerce store platform. You can read more about how Shopify handles your data here: Shopify Privacy Policy.

  • Fulfillment Partners (e.g., Printful): We share your shipping details, full name, and ordered items with our production and fulfillment partners solely to manufacture, pack, and deliver your order to your address.

  • Shipping & Delivery Carriers: Companies like USPS, Canada Post, DHL, or FedEx receive your delivery details to complete shipping.

  • Legal Compliance: We may share your information if required to comply with applicable laws, respond to a subpoena, or protect our legal rights.

4. Cookies and Tracking

We use cookies and similar tracking technologies to improve site navigation, remember items in your shopping cart, and analyze store traffic. You can adjust your browser settings to decline or clear cookies at any time, though some features of the site may not function properly without them.

5. Data Retention

When you place an order through the store, we will retain your Order Information for our records unless and until you ask us to delete this information, or as required by financial/tax regulations.

6. Your Data Rights

Depending on where you reside (e.g., California, Canada, or the EU/UK), you may have the right to:

  • Access the personal data we hold about you.

  • Request corrections to inaccurate personal information.

  • Request the deletion of your personal data.

  • Opt out of marketing communications at any time by clicking the "Unsubscribe" link in any promotional email.

To exercise any of these rights, please contact us using the information below.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us at: